A/A Testing: How I increased conversions 300% by doing absolutely nothing
There are few things wantrepreneurs (all due respect, I’m a recovering wantrepreneur myself) love to talk about more than running A/B tests.
The belief seems to be that if they just keep testing, they will find the answer, and build the business of their dreams.
Most of them are wrong. Many of their businesses would be better off if they didn’t run any A/B tests at all. keep on reading »