BookBub Featured Deal Ad Budget Calculator 🧮

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1	BookBub Featured Deal Ad Budget Calculator by David Kadavy Make a Copy (File > Copy) to enter your own numbers Based on this blog post: http://kadavy.net/blog/posts/bookbub-featured-deal-results/
2	Sign up for my detailed author income reports at http://kadavy.net/rssemail
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4	Editable fields have green borders. Chose File > Make a copy to begin editing.
5	STEP 1: Enter your total budget 👉	Total Campaign Budget	$4,000
6	STEP 2: Enter the fee for your BookBub Featured Deal 👉	Featured Deal Fee	$1,008
7	STEP 2: Enter the fee for your BookBub Featured Deal 👉	Supplemental Advertising Budget	$2,992
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9	STEP 3: Enter the % of budget you'll spend on the last day of the campaign. 👉 (You can manually modify this mix, as long as it adds up to 100%, but you'll break the formula.)	Timing Allocation
10		Before Campaign Budget %	25%
11		Day-of -> Last-Day Budget %	25%
12		Last-Day Budget %	50%
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14	STEP 4: Enter the % of budget you'll spend on BookBub Ads 👉 (You can manually modify this mix, as long as it adds up to 100%, but you'll break the formula.)	Advertising Channel Allocation
15		BookBub	50%
16		Amazon	25%
17		Facebook	25%
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19	STEP 5: See how much you should spend in each channel, during each period, to stay on-budget!		Before Campaign	Day-of -> Last-Day	Last Day	Total / Channel	% of budget
20		BookBub	$374	$374	$748	$1,496	50%
21		Amazon	$187	$187	$374	$748	25%
22		Facebook	$187	$187	$374	$748	25%
23		Total / Period	$748	$748	$1,496	$2,992	100%
24		% of budget	25%	25%	50%	100%
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