Choosing the right email marketing platform is critical if you’re running an online business. There’s nothing I spend more money on in my business than sending emails. (There’s also nothing that makes me more money than sending emails.) keep on reading »
About 10 months ago, after five years with MailChimp, I switched to ActiveCampaign for my Email Service Provider for most of my emails. The whole migration took me about three months, and I researched ESPs for at least a few years before finally making the switch. Hopefully this record of my thought process comparing ActiveCampaign vs MailChimp (and Drip, ConvertKit, Aweber, and Infusionsoft) will be helpful for others trying to decide on an ESP. keep on reading »
I remember back in 2001, when I was home from college one summer, I rented quite a few movies. Every time I went to the movie store, the same thing puzzled me: why was there so much space wasted? Many of the independent movies I wanted to watch at the time were hard to come by in Omaha, Nebraska, and the fact that a 3,000 square foot movie store didn’t have enough variety added insult to injury. “Instead of a movie store, it should just be a giant vending machine full of movies.” Nowadays, there are Redbox vending machines in every grocery store, full of movies. keep on reading »
Remember when I was testing the waters to see if there was interest in a DIYMBA group? Well, there was plenty of interest. Some were more interested than others. Those in the latter group and I started a DIY MBA group. Here’s what it consists of so far: keep on reading »
I want to learn more about business. Many people, in this situation, would decide to go to business school. Some people suggest “just start a business. Do it! And learn that way.” I do try that, but without some way of building cognizance, how the hell are you to know what to do?