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Reverse-Engineering “Black Swan” Marketing Growth – Love Your Work, Episode 146
When you’re marketing your business, it’s easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
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We talked about asymmetric opportunities in last week’s conversation with Tynan. This week, I’ll tell you how to find asymmetric opportunities for growing your business. These are also known as “Black Swans.” We’ll get to why. (Read my The Black Swan book summary.)
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Theme music: Dorena “At Sea”, from the album About Everything And More. By Arrangement with Deep Elm Records. Listen on Spotify »
