Go with your Hunch. Bernadette Jiwa. – Love Your Work, Episode 81

July 06 2017 – 07:30am

bernadette jiwa interviewBernadette Jiwa (@bernadettejiwa) thinks there’s been an obsession with data in entrepreneurship over the past several years. When we’re not sure about something, we’re encouraged to run tests.

I’ve even heard the advice before “test everything.” Really? Test EVERYTHING? If you really know anything about statistics, you’ll know that many things in a budding venture don’t have a large enough sample size to be tested. If you’re testing literally EVERYTHING, you’ll get nothing done, and your company will have no vision.

Bernadette is author of the new book, Hunch: Turn Your Everyday Insights into the Next Big Thing. In it, she teaches you how to harness the power of your intuition, recognize opportunities other people miss, and create breakthrough ideas.

Seth Godin calls Hunch “a modern classic.” You can buy Hunch at kadavy.net/hunch.

In this conversation, I talk with Bernadette about:

Join Love Your Work Elite

Love Your Work's audio hosting expenses are now fully listener-supported! Next up, let's get publishing assistant costs listener-supported, too. Support the show, and get early access to raw, ad-free interviews, and get regular episodes a couple of days earlier. Sign up at http://lywelite.com


SendPro: Print stamps and shipping labels straight from your computer – at discounted prices, with SendPro, from Pitney Bowes. Try SendPro FREE for 90 days at http://pb.com/loveyourwork.

Casper: To do great work, you've gotta sleep well. Casper is a an obsessively-engineered mattress for a shockingly fair price, that you can get delivered to your door with no hassles. Get $50 toward any mattress purchase by visiting http://casper.com/loveit. Use the promo code "LOVEIT".

Subscribe to Love Your Work

Overcast iTunes Stitcher RSS

Listen to the Bernadette Jiwa Podcast Interview

This post is filed under Love Your Work Podcast.

Do you like books? Subscribe to my book recommendations here »