Love Your Work, Episode 29 – Tucker Max: Book Marketing, Threesomes Gone Horribly Wrong
Tucker Max is best known as a self-proclaimed “asshole.” He has written three NUMBER ONE New York Times best-sellers, including I Hope They Serve Beer in Hell. He is only the third writer EVER to have three books on the nonfiction best-seller list at the same time.
Tucker is a book marketing GENIUS, and it shows in this interview. Since I’ve been trying the crack the positioning code for a new book lately, it was such a privilege to get Tuckers insights on what makes a book successful.
As Tucker will dissect for us, there’s a big difference, psychologically, between an article someone will click on and read on the web, and a book that they will dig into their pockets to pay for. It’s absolutely essential to understand this if you plan on writing a book.
By the way, this psychology is relevant to the conversation I had on episode 21 with Nir Eyal: just think of how differently Facebook would be designed if you were PAYING for it!
Anyway, Tucker is using his book marketing Jedi-mind tricks to run a really exciting new business called Book in a Box. They help you take your knowledge, and turn it into a book. It’s not ghost writing, which we’ll get to in the interview.
Amongst many things, Tucker will dissect for us the difference between a good “click bait” title, and a good book title, how to feel fulfilled in your life to break free of social media, and how Hillary and Trump brilliantly “flip the frame” on each other.
In case you couldn’t tell by now, this episode is more NSFW than usual. Enjoy it with your headphones on.
Treehouse: Take your career to the next level with 1000’s of training videos from experts. Treehouse is offering our listeners a free trial. To claim your free trial, and support the show, just go to http://kadavy.net/treehouse
Audible: Choose from over 180,000 audiobooks on any subject you can imagine. Claim your free audiobook at http://kadavy.net/audible
ActiveCampaign: I recently switched from MailChimp to ActiveCampaign. Stop worrying about your email marketing by making sophisticated automations in an intuitive drag-and-drop interface with ActiveCampaign. Claim your 14-day free trial at http://kadavy.net/activecampaign
Subscribe to the show
Listen to the show
- Listen in iTunes >>
- Download as an MP3 by right-clicking here and choosing “save as.”
- RSS feed for Love Your Work
- Tucker’s Twitter
- Book in a Box website
- The Book in a Box Method (Kindle)
- The Trauma of Everyday Life
- Trust Me I’m Lying: Confessions of a Media Manipulator
- Double Double: How to Double Your Revenue and Profit in 3 Years or Less
- Serial podcast
- Loneliness: Human Nature and the Need for Social Connection
- The War of Art
- The School of Greatness
- Deep Work
- What Shamu Taught Me About Love, Life, and Marriage (NYT article)
- The Shallows: What the Internet is Doing to Our Brains
- Is Google Making Us Stupid?
- What the Dog Saw: And Other Adventures
- Smarter Than You Think: How Technology Is Changing Our Minds for the Better
- I Hope They Serve Beer in Hell
- Assholes Finish First
- Hilarity Ensues
- “Rat Park” experiments
- Asshole to CEO
- Uncommon Therapy
Do you like books? Subscribe to my book recommendations here »