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Chapter 2 of Finish What Matters Preview Edition now available

January 26 2026 – 08:06pm

There’s one week left to sign up for the Preview Edition »

If you beat yourself up for not finishing what you start, you might want to look at how you define what’s finished.

After running my podcast for six years, I found myself afraid to quit. I couldn’t confront not “finishing.”

When we start ongoing projects, like podcasts, YouTube channels, or newsletters, we can easily find ourselves feeling trapped. This can especially happen early on: There are so many blogs out there with two articles, or social media pages with two posts.

We get the first couple units shipped, but then aren’t excited as we used to be. So we end up feeling guilty.

But what really happens is we learn in the process of creating those first few units. Add to that, we’ve already imagined that we’d keep doing this thing forever.

Whether you’ve shipped 300 (as I had with my podcast), or 3 (as I also have with many other things), you need to define finish lines, where you can reflect on what you had been expecting, and consider whether to keep going.

I talk about that more in Chapter 2 of the Finish What Matters Preview Edition. (Which I’m delivering a week earlier than scheduled.)

Sign up for the Preview Edition and start reading now »

Best,
David
P.S. As I write this, we are very close to hitting my initial funding goal (now I’m thinking about stretch goals 🤔)

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