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Introducing Finish What Matters (Preview Edition)
Today, I’m making available for the first time the Preview Edition of my upcoming book, Finish What Matters. (You can start reading today.)
Do you find that the more meaningful the project, the harder it is to follow through?
If you start project after project, and never finish, it may not be a personality flaw or lack of discipline. There are good reasons we don’t finish novels, abandon apps before shipping an alpha, or keep collecting gear without shooting a video.
The nature of creative work and our willingness to take risks combine with the challenges of self-motivation to make following through on our biggest dreams much harder than it needs to be. Meanwhile, the world is set up to motivate us with clear rewards for completing clear tasks – yet our creative projects don’t work that way.
Having myself completed several books and shipped hundreds of podcast episodes and newsletters, I thought going into this book that I already had the answers. But this has been my own biggest learning experience yet. It has forever changed the way I approach ideas, brace for criticism, and decide which projects are worth taking on.
The special Preview Edition is your chance to be one of the first to read the book, as I myself finish it in coming months, while shaping its final form as you get personalized advice, many months before the book hits shelves.
Learn more and join the Preview Edition here »
Here’s to finishing in 2026.
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