The recent breakthroughs in AI have been around long enough we now know better than to simply tell ChatGPT, “write a book.”
Those of us with taste, anyway. Some see the outcome and think writers are doomed. ChatGPT is a bad writer’s idea of a good writer.
I don’t see AI yet as a viable alternative for creative work. It’s great at helping understand a subject better, through conversation. It can also supplement your own brainstorming.
The real “alpha” in AI is using it to execute complex processes you’d otherwise need to hire an expert for, but more likely wouldn’t have bothered with. AI has been indispensable for me as I piece together Shopify, Meta Shops, Google Merchant Center, and more to create a sustainable direct-sales channel. As Amazon gets inundated with a tidal wave of AI-generated crap, authors like me are using AI to “make our own Amazons.”
AI can help you execute your vision, but it’s not a substitute for taste. If you have poor taste, what you create with AI will be bland and unoriginal. If you have good taste, AI can help you quickly and effectively execute good ideas.
AI is a taste multiplier.
Aphorism: “success = talent + luck great success = a little more talent + a lot of luck“ —Daniel Kahneman
Before I pressed publish on Mind Management, Not Time Management, I took a moment to write how I felt.
I discovered I essentially wanted to become a baby, free of responsibilities, and have my parents take care of me again.
In other words, I was panicking, wishing I was wearing a diaper, yet shitting my pants anyway.
But this feeling was nothing new.
The first time you ship a big project, you inevitably come across some moment of panic like this. It more commonly comes towards the end, as you fear putting it into the world will be the social equivalent to having a giant piece of spinach permanently lodged between your front teeth.
You never stop having these feelings. You merely learn to recognize them as part of your natural process. When you were a kid and you got a shot, you cried. As an adult, getting a shot still hurts, but your perception of the pain has changed through experience.
I pressed publish on Mind Management, and it’s sold more than 40,000 copies. I’ve felt similar publishing How to Sell a Book, and I expect I’ll always feel this way when I press publish.
I know my panic patterns. Know yours, too.
Aphorism: “An author in his book must be like God in the universe, present everywhere and visible nowhere.” —Gustav Flaubert
Cool:LMNT (Amazon) is my favorite, salty af, electrolyte supplement.
Best, David P.S. How to Sell a Book is available now through my store.
You’re moving, but it’s not always clear you’re making progress. You need to have faith that a moment will come when you are done.
And just when you think you’re close, you find the last 10% takes 90% of the time and effort. Yet sometimes, all at once, everything comes together, and the door swings open.
Like cracking a safe, if you don’t finish, all you’ve done will mean nothing. Sure, you can rationalize that you’ve learned something, but that doesn’t change the fact that the treasure – the money, the recognition, or the simple sense of accomplishment – remains locked away.
Like cracking a safe, as you move, you’re listening carefully for things to fall into place. You need the right combination of passion, taste, and personal motivation to find the finishing combo.
Book:Aristocrats (Amazon) explains what they are, and their history in Britain.
Cool: The WHAM! documentary (Netflix) tells the story of the group that launched George Michael’s music career, with an inspiring story of how at only 20 he self-produced “Careless Whisper.”
Best, David P.S. This is the last week to save huge on all my audiobooks, on platforms other than Audible. For example Mind Management is only $1.99 on Apple, B&N, and Chirp.
Research shows a reward can trigger action. Rewards can also lead to complacency.
Research shows a punishment can kick you into gear. A punishment can also incite rebellion.
Research shows a goal can be a guiding beacon. A goal can also be a limiting barrier.
Research on motivation is essentially useless, when it comes to your creative projects.
Maybe freedom gives you energy, or you crave structure. Maybe you love competition, or you prefer collaboration. Maybe stress lights a fire inside you, or it burns you out.
It depends on the project or the stage of the projects. Most of all, it depends upon you.
You must become a master of your own motivation. Constantly attempt to motivate yourself, and see what happens. But when you fail to do what you intend, don’t be crushed – be curious.
Anything can be motivating, or de-motivating. Become the world-renowned expert on what motivates you.
Forget the research and do your own me-search.
Aphorism: “Learn from other people’s successes and failures, but do your own thing.” —Mark Zuckerberg
A book is outdated the moment it’s printed. The tech improves before a product is shipped.
The universe is in a constant state of change. Your bananas go bad, a hole wears through your favorite socks, your go-to cereal gets discontinued, and the rotation of the earth is slowing as galaxies grow farther apart.
So to finish a creative project is an unnatural act. Your thoughts, skills, tastes, and the nature of the matter you’re trying to wrangle change. There are a thousand decisions you could’ve made differently, and the moment before you ship they leap out in high relief.
Whenever I “finish” a project, the moment Doc plugged those wires together in Back to the Future comes to mind.
Your challenge as a creator is to grab the loose ends, pull against resistance, and bring them together for just long enough to proclaim, “it is done!”
Then hope lightning strikes.
Aphorism: “In story, we concentrate on that moment…in which a character takes an action expecting a useful reaction from his world, but instead the effect of his action is to provoke forces of antagonism.” —Robert McKee
Book:This is Strategy (Amazon) is Seth Godin’s new guide to making better plans and thinking strategically in a complex world.
Best, David P.S. One form of resistance keeping you from finishing is The Finisher’s Paradox.
Just because you expect it to fail doesn’t mean you shouldn’t build it.
There are three kinds of projects: white swans, black swans, and gray swans.
Black swans have little chance of succeeding. You’re not sure why you’re building it, who it’s for, or how it will turn out.
White swans are nearly certain to succeed. You know exactly why you’re building it, for whom, and how it will turn out.
Gray swans mix together elements of white and black swans. It fits into a clear category, but you’re adding a twist.
If white swans are nearly certain to succeed, why not just build white swans? Here’s why:
Black swans are nearly destined for failure, but there’s a tiny chance they’ll succeed beyond your wildest dreams. White swans are likely to succeed, but their potential is limited. Gray swans aren’t as assured of success as white swans, but more so than black swans, yet with more potential than white swans.
White swans fit right into a category. Black swans create new categories. Gray swans are a twist on an existing category.
The white swan is your how-to book. The black swan is your impassioned manifesto, free on ebook. The gray swan is your conceptual self-help book.
The white swan is your corporate training video. The black swan is your immersive choose-your-own-adventure project. The gray swan is your experimental horror flick.
The white swan is your freelance Oracle database consulting. The black swan is your whimsical AI experiment. The gray swan is your SaaS with a few more features than the competitors.
The projects you’re most sure will succeed often have the most mediocre potential. So choose wisely.
Book:Good Work (Amazon) is Paul Millerd’s exploration in redefining work and reclaiming your inner ambition.
Cool:Motion built what we were trying to build at Timeful: an AI-driven calendar that plans your tasks around your schedule.
Best, David P.S. The graphic above is from my upcoming book, How to Sell a Book. This week is your last chance to preorder for 10% off.
No matter how much we glamorize failure, it’s not necessary to succeed. But you shouldn’t hate the taste of failure.
Sure, if you hate to fail, it’s possible that motivates you to work really hard to avoid it. The more likely outcome is you don’t try at all.
Failure has a bitter taste, like the first time an adult let you have a sip of beer. But like many bitter flavors, beer included, failure is an acquired taste.
It’s not good to fail, but having failures is a better sign than having none. Because failure is proof of effort and if you aren’t failing you probably aren’t trying to succeed.
Like beer, if you get addicted to the flavor of failure, it will ruin your life. Like beer, some of your most interesting and memorable experiences and even successes will be thanks to having a few too many failures.
Failure. You’ll go far if you have one once in a while.
Aphorism: “Make an effort. Just pure stupid, ‘no idea what I’m doing here’ effort. Effort always yields a positive value, even if the outcome of the effort is absolute failure of the desired result.” –Jerry Seinfeld
Cool:Virtual Post Mail has for more than a decade provided me with a U.S. address to receive mail and sign up for services.
Best, David P.S. I once enumerated my year’s best rejections, and should do it again sometime.
You’ve got something good. You worked hard for it, and learned a lot.
But at some point good is a burden. It’s a source of comfort. From one perspective, walls of security, from another, a prison.
You can’t see beyond those walls without knocking them down.
If exploring your potential and living an interesting life are important to you, you must quit what’s going good. The chances that you’ve been presented by default the goldfish bowl most-suited to your growth are nil. Even if you’ve made the bowl yourself, they’re low.
You can’t leave what you’ve got for something better. Better doesn’t come unless you’ve cleared the space to build it.
Quit something going well to be free for unknown but better.
Aphorism: “One becomes a painter by painting.” —Vincent van Gogh
Book: Chuck Klosterman’s The Nineties (Amazon) is either a trip down memory lane, or a glimpse into the past.
Best, David P.S. My new book, How to Sell a Book, is available for preorder at 10% off here (customers outside U.S. here).
More done, less time. That’s the point of time management, in a nutshell.
But the pursuit of more with less leads to perverse incentives. As you get more done with less time, you have more time to fill with more to do.
Doing things quickly and efficiently was how you got extra time, so you must also do these extra things quickly and efficiently.
And you lose sight of why you started managing your time. Wasn’t the point to get what you wanted? Did you want to be more stressed and less happy? Did you want to sleep less, to dream less?
Time management has been taken too far when you feel every moment must be filled with productive action. It’s the spaces between actions that make the actions worthwhile. It’s those spaces between that made you want more with less in the first place.
Use some time efficiently so you can use the rest inefficiently.
Aphorism: “Men are apt to mistake the strength of their feeling for the strength of their argument. The heated mind resents the chill touch and relentless scrutiny of logic.” —William E. Gladstone
Cool:Sweet Home 3D is free open-source software for creating a 3D model of your home, for planning projects.
Since what makes others interested is having done something interesting, the work is the network. So the best way to network is with your head down.
Put your head down and make something others will respect. Write a book, or write a blog. Build a company, or a short campaign. Make something tangible others can look at and see that you care about something and have stepped up to do something about it.
When you’re done, people can point to that thing and say:
“She’s the one who wrote that book.”
“He’s the one who organized that conference.”
“He ran that meetup group.”
“She made that meme.”
Big or small, when you make something, you make yourself.
Aphorism: “For some men, the stronger their desire, the more difficult it is for them to act.” —Gustav Flaubert
Book:The Dictators (Amazon) is a side-by-side comparison of Hitler’s Germany and Stalin’s Russia.
Best, David P.S. Thank you Jim Fitzpatrick for interviewing me on CBT News.
