David Kadavy is author of Mind Management, Not Time Management, The Heart to Start & Design for Hackers.
I take focus seriously. The way I see it, being productive is not about time management. It’s about mind management. If you’re fully-focused on the task at hand, you can have way more creative output. keep on reading »
UPDATE – February 23, 2019: After a break of more than 18 months, I recently ran another Overcast campaign. The numbers this time around weren’t nearly as favorable as I reported in my original report:
I got a great deal on my spot, which I purchased in the lull between Christmas and New Years’. You can see I paid $400. The current rate sheet shows a $1,300 rate for ads in the Business category. Even though I exceeded the estimated 100 new subscribers with this spot, the cost per subscriber was quite high: $2.90 per subscriber – much more than 76¢ per subscriber I reported in the original post. I also ran another ad in May 2017 for which I paid 63¢ per subscriber.
With the current rates and estimates, you would be paying a whopping $13 per subscriber if you ran an Overcast ad in the Business category and succeeded in gaining 100 new subscribers.
That’s an astonishingly-high acquisition cost. You’d better have a robust back-end business model if you’re going to support that spend.
So, for the foreseeable future, I will not be advertising my podcast on Overcast, nor do I recommend anyone else shell out that kind of cash. There is a bubble.
By the way, if you read my income reports, you know that I enjoy earning extra credit card points on my 3x points credit card. Apparently Overcast is not partnered with Chase in this regard. I earned the usual 1x points on my Overcast advertising spend, rather than the 3x I earn for my ads on Amazon, Facebook, or BookBub.
Original post:
Getting new listeners is the most painful part of podcasting. You’ll probably do just about anything to get new listeners for your podcast. keep on reading »
Ryan Hoover loves software products. He wanted to share new software products with other people who love software products. keep on reading »
If you enjoy the sensation of being punched in the stomach repeatedly, start a podcast. You put in a dozen hours to produce an hour of audio (or several weeks to produce twenty minutes), and you’ll probably never know if you did a good job. So, when you get a chance to join a podcast network, it’s very enticing. They’ll promote your show, they’ll sell your ad space, and you can concentrate on making a better show. keep on reading »
Learn how to hijack habits you don’t want, and replace them with habits you do want. keep on reading »
One day, Joanna Wiebe was hanging out on a web forum, helping a few startup founders with their copy. The next thing she knew, she had an inbox filled with requests for her help. keep on reading »
How do you feel first thing in the morning? If you’re human, you’re probably at least a little bit groggy. You aren’t thinking straight, you can’t focus. You’re a wasted morning just waiting to happen. keep on reading »
Peter Bragiel wanted his own travel show. So, he got a camera and started traveling. At first, not much happened. He just kept stowing the tapes away in a box. keep on reading »
Rejection hurts. Sometimes it hurts a little more than other times, but it still does hurt. But, rejection is a part of life. If you never get rejected, you’re not really trying. keep on reading »
Today’s guest is a hero of mine, who helped me find my own path. It was 2004, I was sitting in a gray cubicle in Nebraska. And I discovered a PDF on the Internet called “How to be creative.” I read it, and it was one of the most moving and inspiring things I had ever read. keep on reading »