What used to take a weekend and required coding skills now takes a lunch break and doesn’t. What took millions of dollars and wrangling a cast and crew can be rendered while you check your phone.
So what is the result of a world where anyone can create anything in a click?
Jevon’s paradox states that when technology makes something cheaper, demand rises. So when executing ideas becomes cheaper, you suddenly have more ideas. If you’ve made something, you can attest that once you realize “you can just do things,” the idea floodgates open. The realization things are possible is in itself a huge reduction in costs.
But as you’re enjoying your newfound creative powers, everyone else is enjoying theirs, too.
What most won’t be able to do is focus long enough to make something deep and lasting. (Publishing platforms are made addictive on the creator side, too.)
In a world where skills are on sale, good taste and follow-through are at a premium.
Aphorism: “For a long time, technical people in the startup industry have made fun of ‘the idea guys’; people who had an idea and were looking for a team to build it. It now looks to me like they are about to have their day in the sun.” —Sam Altman, OpenAI CEO
Book:The Creative Act (Amazon) is legendary music producer Rick Rubin’s treatise on creativity as a way of being.
It’s about that mysterious thing that happened. Most people think it was this, but the documentary shows it was actually that.
They interviewed this one lady, who explained that what people think is this was just manipulation on the part of some guy. That guy said what really happened was that, but you could tell he was lying.
How? Well, when they interviewed the lady, there was soft, blue lighting, and very gently playing, touching music. When they interviewed the guy, the main color on the screen was brown, and they lit it so there were dark shadows on his facial features. While he was talking, they cut to a document showing he was lying slowly moving across the screen, at the pace of the creepy music they had playing.
Documentaries suck. There’s probably no worse way to learn about something than a documentary.
I know that sounds crazy, and I’m painting with a broad brush. No doubt there are some subjects that should be covered in the documentary format, such as nature and visual things such as art or events that were caught almost entirely on film.
But if you really pay attention to most documentaries, you can see the tricks they pull to try to persuade you of one thing or another. Tricks that don’t have anything to do with what evidence they’re actually presenting to support that argument.
The actual content of most documentaries is also very thin. You could learn more about a subject in 90 minutes of reading Wikipedia than 90 minutes watching a documentary.
The next time you think of watching a documentary some streaming platform cobbled together to get you to mentally justify your monthly subscription, consider reading about it instead.
Aphorism: “[A writer] wants life to proceed with the utmost quiet and regularity. He wants to see the same faces, to read the same books, to do the same things day after day, month after month, while he is writing, so that nothing may break the illusion in which he is living – so that nothing may disturb or disquiet the mysterious nosings about, feelings around, darts, dashes and sudden discoveries of that very shy and illusive spirit, the imagination.” —Virginia Woolf
Book:Clear Thinking (Amazon) is Shane Parrish’s guide to recognizing and acting on ordinary moments with extraordinary potential.
Best, David P.S. Daniel J. Boorstin’s The Image warned – 60 years ago – of the dangers of image-based media. Here’s a summary.
You don’t know what you’re making until you make it. So it’s normal to begin some in-finite project – such as a blog, a podcast, or a YouTube channel – and soon after decide it’s not for you.
You start a project like this with an aspirational inkling. You reach out into the void and see if what you can grab. Sometimes you find something, sometimes you don’t. Sometimes what you grasped slips away.
The greatest irony of projects that seem they should go on forever is, if they fulfill their purposes as vehicles for personal growth, they will become obsolete. You learn quickly in the beginning, but that rate of learning slows down. So you must choose to either chase diminishing returns, or stop.
Just as why you began may not have been clear, why you stopped may not have been, either. So I hereby grant you permission to give yourself a retroactive pat on the back for the ongoing projects you’ve started then abandoned.
That podcast with two episodes? Great job! You learned about audio production.
That YouTube channel with three videos? Impressive! You got better at being on-camera.
That open-mic comedy set you delivered only once? Well done! You got a feel for how the spoken word lands in a room.
You learn more abandoning an in-finite project than never starting at all. So if you’ve started something you’ve stopped, retroactive kudos!
Aphorism: “I am convinced that art represents the highest task and the truly metaphysical activity of this life.” —Friedrich Nietzsche
Cool:NaturalReader is an app for iOS and Android that I use to listen to drafts of my writing, read by an AI voice.
Not all who wander are lost, but most who wander will at some point feel lost.
When you “delve” – when you follow a line of curiosity deeply – you will end up in some place where you can’t explain where you are or why you’re there.
We’re taught to have a plan for where we’re going and what we’re doing. We’re taught to expect a certain outcome from certain actions. So in the “delve dip,” most people freak out.
But the delve dip is where you collect the loose ends you can connect and lift yourself back up so you can see where you are and where you might go. Usually, that’s to a really interesting place!
Even after I’ve been in the delve dip many times, and come out with life-changing and career-defining ideas, it still scares me sometimes.
But by definition, nothing exciting happens when you know where you are and where you’re going, which is a proxy for saying nothing original or interesting happens.
Most people never make it through the delve dip. If they’d persevere, they’d learn that delving is part of the process.
Aphorism: “Just as food eaten without caring for it is turned into loathsome nourishment, so study without a taste for it spoils memory, by retaining nothing which it has taken in.” —Leonardo da Vinci
As the world mechanized, so, too, did we. Output became measured, tasks became defined, calendars got filled.
Put enough holes in Swiss cheese and eventually you have no cheese. The mechanistic approach to productivity has hit the limits of the human mind and body.
The same technological advances that have optimized our wetware to its limits have also changed our economic system. The classic understanding of productivity was based upon the idea that if you did this, you would get that. But economies of scale have created a winner-take-all environment. Winner-take-all across many, many, more games, but still winner-take-all.
And so too much productivity advice assumes predictable outcomes in a stable world, executed with an absence of intuition under perfect discipline.
To be productive now is a dance with chance. Like any dance, the steps aren’t linear (not even in line dancing), and it takes some improvisation.
Fortunately, this allows us to be more human, not less.
Aphorism: “The best way to have a good idea is to have a lot of ideas.” —Linus Pauling
Book:Buy Back Your Time (Amazon) is SaaS coach Dan Martell’s guide for focusing on high-value actions.
$2,000 ergonomic chairs only exist because sitting is bad for you.
The mediocre middle is full of steady-state defaults like this. They’re the easiest things to accept, but they come at hard costs.
To avoid this middle is to live the “barbell life.” Like a barbell, focus your efforts on the extremes, and keep it thin in the middle. Instead of a steady state in the middle, get the best of both worlds at the extreme ends.
Instead of living stressed in an overpriced city, live a relaxed life in the country, with high-energy trips to the city.
Instead of writing on a computer, full of distractions, write on a typewriter, but publish online.
Instead of having social apps a tap away, put them on a separate phone.
Instead of getting terrible sleep with your partner, get separate beds – save cuddles for Saturday-afternoon naps.
Instead of reading a new mid-wit business book, read ancient philosophy, or the latest Substack.
Instead of the ergonomic chair, stand, sit on whatever, leverage AI to work while walking – overall, keep moving.
The “middle” is subjective, as are the extreme ends of the barbell. The barbell life isn’t one-size-fits all – that would be too middle.
What’s in your barbell life?
Book:The Medici (Amazon) is a gripping account of the family that made the Renaissance.
Cool:Silverant (Amazon) makes water bottles out of extremely light but also non-toxic titanium.
Best, David P.S. Play sure bets and wildcards with the barbell strategy.
In the early days, the internet was the great democratizer of information.
In a world dominated by mass media, it was exciting to witness the surge of weird and diverse words purveyed by people who just had something to teach or say.
But the idea of following a particular creator started to crumble as platforms switched to an algorithmic feed. Supposedly this was to find what interested you, but it turned out it’s hard to gauge interest beyond the basest human emotions.
There’s this idea that if there were infinite monkeys banging on infinite typewriters forever, eventually one would write Shakespeare. I now realize the result of the algorithm was to turn creators into the closest possible thing to infinite monkeys, with the aim of finding within each haystack the needle that could puncture the human mind.
As generative AI accelerates, a creator isn’t worth much as one of the infinite monkeys. A prolific creator can create, say, thirty posts in a month – a generative AI, in a minute. Every flick of your finger on the infinite scroll is like running a simulation, a data point to determine the Shakespeare of the second.
Most people will passively accept what the algorithm gives them. That’s easiest, as the channels for discovering something different are getting cut off. But I know for certain some will want to step out of the simulation, in search for something real or weird or simply human.
As a creator, appeasing the algorithm is becoming an increasingly dangerous game. I think the way forward is to find the seekers.
Aphorism: “Commerce is unexpectedly confident and serene, alert, adventurous, and unwearied. It is very natural in its methods withal, far more so than many fantastic enterprises and sentimental experiments, and hence its singular success.” —Henry David Thoreau
Cool: These bass traps (Amazon), which I demonstrated in a recent Patreon video, dampen some low-end sounds that reverberate in the corners of rooms.
Best, David P.S. My detailed author income reports are now available to Patreon supporters.
Lately my business hasn’t been doing well. It shouldn’t be a surprise – I haven’t published a magnum opus in five years.
But it’s gotten me in touch with a source of motivation that has never failed me. Something to which I credit some of my greatest accomplishments.
It’s what you feel when you need something bad and none of the obvious options work. In my experience, it unlocks a level of focus, creativity, and determination I can’t quite get any other way.
I’m talking about desperation.
To de-sperare is to be without hope, so maybe I’m thinking about it wrong. Because desperation in my experience isn’t a complete lack of hope. It’s certainly when hope is in short supply: You hoped one thing would work, and it didn’t. You hoped another, and that neither.
The only source of hope you have left is high up from the rock-bottomed pit in which you stand, and you will need all your strength to jump and reach it.
I felt it when I wanted to get out of Nebraska. I felt it when I was leaving Silicon Valley. I felt it when I wrote my first book, and when I doubled-down on writing.
There’s something primal about desperation. If an ancestor was cast out of the tribe and forced to fend for themselves, you can bet that lit a fire under their ass.
It’s an invigorating feeling, because it creates a sort of tunnel vision. Everything you’ve been casually expending time and focus on heretofore falls away.
Don’t seek out desperation. But if you’re feeling desperate, by leaning in you can lift up.
Aphorism: “He who has a why to live for can bear almost any how.” ―Friedrich Nietzsche
Cool: When used with earplugs, bone induction headphones (Amazon) are great for hearing podcasts in a noisy gym.
Best, David P.S. Sorry for the delay this week, a technical glitch prevented some of you from receiving this on Monday!
Need a break? Maybe it’s not time, but air quality.
I recently tried monitoring the air quality in my home office with an air quality meter (bought on Amazon). I’ve since developed a new routine that helps me stay focused.
Surprisingly, even in an 11-foot square room, with vaulted ceiling, my own breathing increases the CO₂ levels quickly. I’m above 1,000 ppm within a couple hours.
If I step outside, or even stick my head out the window, I can instantly think more clearly.
One study has found that a CO₂ level above 1,000 ppm reduced six of nine measures of decision-making performance.
So I’ve started working in oxygen intervals. Once the meter reaches 1,000 ppm, I open a window and take a quick walk. Fifteen minutes later, the CO₂ level is back below 600.
Even if you don’t have a meter, you may find you think better with a little fresh air.
Book:Time Anxiety (Amazon) is Chris Guillebeau’s guide to overcoming the illusion of urgency.
Cool:The Librarian saves time on emails, scheduling, and finding information, through WhatsApp and Slack.
Best, David P.S. The 100 Journal Prompts Workbook is now available on Amazon paperback.
That has the convenient effect of making our dreams impossible to follow. If you need more time, more money, more energy to make it real, it can always be out of reach. And the circumstances of your life can always be shackles – adversaries holding you down.
I’ve tried to make dreams happen either with a day job or a clear schedule, and neither is enough to fulfill your fantasies.
So instead of trying to make the space to get dreams done, fit the scope to your schedule.
If you have two hours every Sunday, what can you build and ship in that time? One day off per month – is that enough to write an essay? Fifteen minutes a day to think, what can you nudge forward?
A book you finish in short sprints is better than one you never start. You don’t need a ten-day retreat if you have ten minutes a day.
Instead of wishing your day fit your dreams, size your scope to your schedule.
Book:Great Founders Write (Amazon) shows you how to write for teammates, customers, and investors.
Cool: These A5 journals are great for writing a novel, one short booklet at a time.
