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LM: #311: A creative business is…
When I started my business, I didn’t think of it as a “business.” To me, I was doing a bunch of projects, hoping something would work out.
I came to understand nearly all businesses share one thing in common: process.
When you follow a process, you can do it cheaper, at a higher level of quality, and you gain information to keep improving.
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And so, a business is a series of processes you can follow, profitably.
In creative business, there’s another factor that makes the equation more complex: your creative appetite. You can start a business selling socks, but if you get sick of knitting socks, it ceases to be a creative business.
When building a creative business, your processes must allow you to produce a product or provide a service at a profit, but they must also feed your creative appetite. If you can only stand to knit so many socks, maybe you also want to knit stuffed animals, and hold workshops teaching others how to knit. You have to find the mix that keeps you excited and inspired.
So a business is a series of processes you can follow, profitably. A creative business is a series of processes that satisfy your creative appetite, profitably.
Book: This is Your Brain On Parasites (Amazon) is a stunning examination of how microorganisms change our behavior.
Cool: Clear Scan is my favorite free iOS app for scanning documents to PDF.
Best,
David
P.S. Do you know I share everything about my creative business in my income reports?
