Natural Capitalism recognizes that there are four types of capital in a functioning economy.
financial capital, consisting of cash, investments, and monetary instruments
manufactured capital, including infrastructure, machines, tools, and factories
natural capital, made up of resources, living systems, and ecosystem services
human capital, in the form of labor and intelligence, culture, and organization
“Capitalism, as practiced, is a financially profitable, nonsustainable aberration in human development. What might be called “industrial capitalism” does not fully conform to its own accounting principles. It liquidates its capital and calls it income. It neglects to assign any value to the largest stocks of capital it employs—the natural resources and living systems, as well as the social and cultural systems that are the basis of human capital.”
Amory also explains that in the first Industrial Revolution, there was a surplus of resources and a shortage of people, and that in the next Industrial Revolution, there is a surplus of people and a shortage of resources.
I have not read the book yet, but I imagine it presents even more working models of Natural Capitalism than even Amory’s lecture did. One good example was Interface Flooring (yes the same Interface Flooring that I created my first carpet tile sample rug from). When you think about it, you don’t want to own carpet. You just want to use it for awhile. Apparently Interface is now providing flooring services. They’ve developed carpets that can be re-manufactured with no waste. They install the carpet, come back every few months and replace the worn tiles (carpet doesn’t wear evenly, of course), and re-manufacture those tiles. The result is much less impact on the environment, and its even more economically efficient.
With one eye glued to your TV tonight, glue your other eye to this well-designed interactive map illustrating party distribution for the 2004 election. There are also graphics illustrating past elections, and the progression of approval ratings throughout the campaign. The graphic when you click on “electoral votes” above the map communicates very well.
You may have noticed that I haven’t posted for awhile. Don’t worry, I’m not a blog abandoner, I have been investing my blogging time in transferring my blog from blogger to Movable Type, and it has been a much more involved process than I had anticipated. If you’ve been considering making the move, I suggest that if you are in fact going to do it, do it as soon as possible.
One of my readers has brought my attention to a cartoon that is reminiscent of my previous Don’t You Read My Blog? post.
The copyright is from 2002, so I’m certainly not the first one to notice this trend. It’s funny how much someone can know about what is going on in your life without even talking to you, but rather, reading your blog.
For years, my home computer setup has been in need of an ergonomic overhaul. Not able to find any computer workstations that adequately accommodated my non-traditional setup, I have been using an art table for my computer. To say that it has made computer use undesirable would be an understatement.
I have noticed in looking around at desks of various people in my office, that some people, like myself, take a “Google” approach to organizing: everything is just in one big pile, and when you need something, you just sort through it and find what you need. Other people take the “Yahoo!” approach to organizing: everything is in nice, neat piles, or even filed away by project or what have you.
I dedicated today’s would-be blogging time to researching and writing a comment about Typographygate, the scandal surrounding forged documents about President Bush’s service in the Texas Air National Guard.
As an “expert” I can say these documents were definitely not created with technology that would be available in an office in 1972. As you will see if you read my comment, these documents are forged very badly, so badly I wonder if they meant to make a few mistakes.
I came across The Visual Thesaurus, which is a fascinating tool for examining the relationship between words. This is a great example of Human-Computer Interaction knowledge at work. Sophisticated visualization applications such as this will continue to bring art and technology together, and demand graphic designers that have a much better understanding of technology, psychology, and the relationship between form and space in establishing hierarchy than today’s graphic design curricula tend to offer.
A common trend in writing is to come up with “clever” names for articles. This annoying attempt to create reader curiousity is only appropriate for print design. The web is another story.
Not only is writing on the web for humans, but it is also for machines, or in many cases, humans using machines that help them find what they want. If a typical contemporary print magazine contained an article about naming articles, there is a good chance that it may be called “What’s in a Name?” While this is annoying to a reader who is trying to decipher what the article is about, this title will not be significantly detrimental to a reader’s ability to find it (though I have many times flipped through my magazines, trying to find that great article I read, only to find out after scanning over the right issue many times that it had been named irrelevantly). However, if that same article is put on the web, not only do you essentially exclude your useful article from search queries about “naming articles appropriately,” but you also run the risk of mucking up the search results for someone who is looking for the origin of the popular Shakespeare quote.
So, next time you write a blog, imagine, if you were someone searching for the information in that article, what words would be in your query. Then, try to include those words in the title of your blog. It’s true that the contents of the blog may be relevant to what someone is searching for, but that information only has a <p> tag around it. The title of a blog on my page has an <h3> tag on it, which holds much more weight as important information to a search engine than a <p> tag. Then, in the archive of my blog, each page <title> includes the title of the blog in it, which I have found to have more semantic weight than anything for determining search rankings.
Keep in mind that you should title your blog postings relevantly. Just because “brittney spears” is a popular search query, including it in the title of your blog post won’t help your search rankings any unless there is truly valuable information in your blog about brittney spears. Search engines such as Google will get you sorted out one way or another if your information isn’t truly pertinent to said search query. I know that seems to run contrary to my previous point about the Shakespeare quote, but nevermind that, just be a good web citizen and name your blogs appropriately.
