When you’re marketing your business, it’s easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
What does it really take to “make it” as a creative entrepreneur? I often have people asking me for ideas on strategies for how to smoothly transition from their day jobs to making their art for a living.
Steve Stewart was manager of the band Stone Temple Pilots. He guided them from being an unknown funk band to a multi-platinum powerhouse whose sound is synonymous with 90’s grunge. With Steve by STP’s side, they sold over 25 million records, for nearly half a billion dollars in sales.
Just when you think the browser wars are over, you hear everyone talking about yet another browser. So, why Brave browser? After settling into whatever your browser of preference is – most likely Chrome, according to the latest stats – why bother switching to Brave? keep on reading »