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LM: #290: AI, the taste magnifier
The recent breakthroughs in AI have been around long enough we now know better than to simply tell ChatGPT, “write a book.”
Those of us with taste, anyway. Some see the outcome and think writers are doomed. ChatGPT is a bad writer’s idea of a good writer.
I don’t see AI yet as a viable alternative for creative work. It’s great at helping understand a subject better, through conversation. It can also supplement your own brainstorming.
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The real “alpha” in AI is using it to execute complex processes you’d otherwise need to hire an expert for, but more likely wouldn’t have bothered with. AI has been indispensable for me as I piece together Shopify, Meta Shops, Google Merchant Center, and more to create a sustainable direct-sales channel. As Amazon gets inundated with a tidal wave of AI-generated crap, authors like me are using AI to “make our own Amazons.”
AI can help you execute your vision, but it’s not a substitute for taste. If you have poor taste, what you create with AI will be bland and unoriginal. If you have good taste, AI can help you quickly and effectively execute good ideas.
AI is a taste multiplier.
Aphorism: “success = talent + luck
great success = a little more talent + a lot of luck“
—Daniel Kahneman
Cool: How to succeed in Mr. Beast Production is a leaked document full of wisdom about getting anything done well.
Best,
David
P.S. New for Patreon supporters: look over my shoulder as I edit my latest book.
