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LM: #390: Google era productivity vs. ChatGPT

October 19 2026 – 10:00am

What it means to be a productive knowledge worker is shifting. Productivity will shift as how we interact with information shifts.

In the age of Google, we accessed information by browsing interfaces that packaged it: websites, spreadsheets, and books.

The challenge was finding specific information to address specific problems.

In the age of ChatGPT (or your favorite LLM), we access information through fluid interaction that customizes it to our context.

Less of our energy is spent wrestling with information as if we were assembling IKEA furniture, and more of it will be spent swimming or floating in it.

Thus the age of Google productivity was:

The age of ChatGPT productivity is/will be:

The former modality calls for time management: scoping projects, documenting and following processes.

The latter calls for mind management: riding the waves of your creative energy, iterating your way towards impactful ideas.

Aphorism: “What, then, is time? If no one asks of me, I know; if I wish to explain to him who asks, I know not.” —Saint Augustine

Book: Hidden Multipliers is Jason Cohen’s (WP Engine, A Smart Bear) guide on jumpstarting growth with what you already have.

Best,
David
P.S. Finish What Matters is now available direct from my store, and from other retailers.

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