Creative Optimization Through Neuroscience: Dr. David Rock – Love Your Work, Episode 165

February 14 2019 – 07:30am

david rock podcast

Dr. David Rock (@davidrock101) is the author of Your Brain at Work, and is also the founder of the NeuroLeadership Institute. They use a science-based approach to growing soft skills, working with companies such as Intel, Microsoft, and IBM.

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When I was just getting finished writing my first book, Design for Hackers, I was really mystified by what was going on in my own brain. I wanted to know why creativity was easy sometimes, and hard other times.

That’s when I picked up Your Brain at Work, and my work changed forever. It served as a handbook for my brain. I learned to think about the strengths and limitations of my brain, the different categories of thought, and what mental and emotional states would make creative work come easily.

Today, you’ll learn about:

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Theme music: Dorena “At Sea”, from the album About Everything And More. By Arrangement with Deep Elm Records. Listen on Spotify »

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