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Love Your Work, Episode 33 – Double Down on Love: SimplyRecipes’ Elise Bauer
Whenever I’m searching for a recipe, I tend to search for the food item, then “simplyrecipes,” and I always find something healthy and delicious, with clear instructions and beautiful photos, all posted by our guest today, Elise Bauer.
Honestly, I probably don’t have to type in the “simplyrecipes” part because the site is extremely popular. It’s been featured in Time Magazine and was named the #1 food blog by the Daily Meal 4 years in a row.
Whatever I’m looking for, I find it, because Elise has posted about 1,600 recipes over the past 15 years. She started SimplyRecipes when she was so sick, she had to move back in with her parents at the age of 40. At first, she was hand-coding her recipes in static HTML and just posting them to her personal site, Elise.com.
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Now the site has grown so massive, she recently sold it to Fexy Media, but still handles all of the cooking and writing and posting of recipes.
I wanted to bring Elise’s story to you not only because I love SimplyRecipes, but also because she has such a great story. As you’ll hear in the interview, during a difficult time, she took the little things that were good in her life and expanded on them. She doubled down on love and built something great.
If you’ve been wondering: should you make your bed?, Elise shares her philosophy.
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- Elise’s “not always on” blog
- On Food And Cookin: The Science and Lore of the Kitchen
- Fexy Media
- Serious Eats
- The Food Lab: Better Home Cooking Through Science
- Road Food
- The Smartest Kids in the World: And How They Got That Way
- Cleopatra: A Life