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6-Figure Self-Publishing: Joanna Penn of The Creative Penn – Love Your Work, Episode 113

February 19 2018 – 07:30am

joanna penn podcast

Joanna Penn (@thecreativepenn) is one of the leaders in helping self-published, or I should say “indie” authors, find their way. She has been self-publishing since 2009. She’s written 27 books under 3 different pen names, and she earns a multi-six-figure income.

She writes about writing and running an indie author business at, and she has a podcast called The Creative Penn.

Regular listeners know that I recently self-published for the first time. In the process of self-publishing, I’ve discovered a whole new world.

I used to think that self-publishing would be a step down for me. After all, I had a traditional publisher for my first book. It was nice to have the vote of confidence, and the advance check, from the publisher. And it was nice to have the support on editing, design, and distribution.

But it turns out there’s more and more opportunity in self-publishing. You have full control over your writing, and you’re going to be responsible for your most of your marketing anyway. You actually have more control over that as a self-published author.

There are more six-figure authors than ever. A recent survey from Written Word Media found that, in 2017, the number of authors making $100,000 or more jumped by 70%.

In this episode, you’ll learn:

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Theme music: Dorena “At Sea”, from the album About Everything And More. By Arrangement with Deep Elm Records. Listen on Spotify »

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This post is filed under Love Your Work Podcast.