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Double Down or Shut Down? Nathan Barry of ConvertKit – Love Your Work, Episode 143

September 17 2018 – 07:30am

nathan barry podcast

Nathan Barry (@nathanbarry) knows better than anyone: Sometimes, you’re working hard on something, and it’s just not happening. How do you decide whether to double down, or shut down?

This is what Nathan was asking himself two years after launching his email service, ConvertKit. He was bringing in only $1,500 a month, and he was losing customers every month.

It was time to decide: Double down, or shut down.

Today, ConvertKit brings in much more than $1,500 a month. They recently had their first million dollar month.

Spoiler alert: Instead of shutting down, Nathan did double down. Today, we’ll analyze how he made that decision:

This is a super valuable conversation. It’s incredibly helpful if you’ve been working on a project that just isn’t taking off. I’ve used this conversation myself to think about this podcast, how I define success, and how I should divvy up my own resources amongst my various projects.

If you’re curious about ConvertKit and it’s features, try out a ConvertKit free trial.

(Note: Since recording this episode, ConvertKit has decided not to rebrand as Seva after all.)

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Theme music: Dorena “At Sea”, from the album About Everything And More. By Arrangement with Deep Elm Records. Listen on Spotify »

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This post is filed under Love Your Work Podcast.