Double Down or Shut Down? Nathan Barry of ConvertKit – Love Your Work, Episode 143

September 17 2018 – 07:30am

nathan barry podcast

Nathan Barry (@nathanbarry) knows better than anyone: Sometimes, you’re working hard on something, and it’s just not happening. How do you decide whether to double down, or shut down?

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This is what Nathan was asking himself two years after launching his email service, ConvertKit. He was bringing in only $1,500 a month, and he was losing customers every month.

It was time to decide: Double down, or shut down.

Today, ConvertKit brings in much more than $1,500 a month. They recently had their first million dollar month.

Spoiler alert: Instead of shutting down, Nathan did double down. Today, we’ll analyze how he made that decision:

This is a super valuable conversation. It’s incredibly helpful if you’ve been working on a project that just isn’t taking off. I’ve used this conversation myself to think about this podcast, how I define success, and how I should divvy up my own resources amongst my various projects.

(Note: Since recording this episode, ConvertKit has decided not to rebrand as Seva after all.)

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Theme music: Dorena “At Sea”, from the album About Everything And More. By Arrangement with Deep Elm Records. Listen on Spotify »

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This post is filed under Love Your Work Podcast.