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LM: #369: The screens are too damn bright

May 25 2026 – 10:00am

The past couple months I’ve set all of my screens to black-and-white: My phone, laptop, tablet, watch, and even the screen in my car.

I haven’t yet looked into the neuroscience behind this, but it feels like it’s triggering far less dopamine than usual. I feel more in-control of my attention. Surprisingly, I’ve noticed I can more easily motivate myself to do simple tasks away from screens, such as clean or wash dishes.

This would make sense because, as Dr. Robert Lustig told us, our dopamine receptors habituate: The more you release, the more you need for a similar effect (until your receptors are shot).

I don’t that often need to temporarily switch the colors back on. I can do basic video and graphics editing just fine in black-and-white, and can quickly check the colors before I finalize.

There’s also a slider to change how strong the black-and-white filter is. I changed the filter for my car’s screen to just under full power, so I can better discern colors on maps.

Every time I switch colors back on, I am shocked how bright they are. It feels similar to tasting the sugar-laden foods all around us after a period without sweets, or exiting a matinee on a sunny day.

In fact, if you search for “dopamine colors,” you’ll see there are lots of articles cheerily guiding designers to use highly-saturated colors to hook users on their interfaces.

If we look at the hues that can be reproduced on a screen, they extend way beyond what can be reproduced with, say, CMYK offset printing.

The only hues in the CMYK color-space that come close to matching the RGB color space (screens) are the pure inks: Cyan, Magenta, and Yellow.

As this diagram shows, we’re actually able to perceive hues well beyond even the RGB color space, especially the greens and blues – you know, the actual natural world.

One thing I’ve noticed after two months in black-and-white is that flowers and birds seem brighter and more beautiful. It’s always a good thing when the real world is more interesting than your screen.

I will never again keep my screens in full color.

Book: Amish Society (Amazon) is about the fascinating community that is intentional about technology.

Cool: This is the only sensible design for a Kindle cover (Amazon) and it’s strangely hard to find.

Best,
David

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