David Kadavy

David Kadavy is bestselling author of The Heart to Start & Design for Hackers, & host of Love Your Work

Posts from the Books Category

Determining Proper Book Margins

September 19, 2004

I was first introduced to this method in Jan Tschichold’s The Form of the Book: Essays on the Morality of Good Design.

book margins

  1. Starting with a two-page spread, draw diagonal lines from one corner of the spread to the other (A1, A2).
  2. Draw diagonal lines from the top-center of the spread to either bottom corner (B1, B2).
  3. Draw a box with the same aspect ratio as your full page (C1), and place it so that B1 intersects the top-right and bottom-left corners of the box, and A1 intersects the top-left corner of the box. A good way to acheive this is to first draw a box the same size as your page, group it, and then scale it proportionally.
  4. Once you have achieved margins that are to your liking, copy your box, and position the copy on your opposite page so that it satisfies the critera from step 3 (C2).
  5. C1 and C2 are your live text areas.

A variety of margin-to-whitespace ratios can be achieved with this method, from the economical to the luxurious. You now have beautiful margins. Best of luck with filling in the rest.


August 02, 2004

I have for some time noticed it, but didn’t know what to call it until today. Affluenza: the disease of epidemic proportions that causes Americans to sacrifice their health, communities, and families, all for the senseless pursuit of owning stuff, or simply “wealth” to buy stuff. Apparently, there’s a TV show on it, a book, and seminars to help combat it (the friend who introduced me to Affluenza noted that perhaps to buy the book was to demonstrate that you have Affluenza). I love this quote from the Amazon.com book review:

“To live, we buy..all the while squelching our intrinsic curiosity, self-motivation, and creativity.” 

Apparently this book won’t teach you anything you don’t already know, but it’s exciting to witness our society finally waking up.

Do I have affluenza? I score 15 points on the Affluenza Diagnosis Test, which puts me just below having mild Affluenza. Well, nobody is perfect, and it’s not like all posessions are bad. Some of the things that may or may not make me guilty of Affluenza:

My personal belief is that if you truly have an intrinsic passion for something, owning a few things that help you exercise that passion is okay. That’s why I won’t count my two guitars, my CD’s, and my book collection. Perhaps I shouldn’t count my computer being on all of the time, because it enables me to exercise my passion for design and for the internet (I believe there is virtue, if used for certain things, in the information classification and transfer that the internet makes possible). Also, working alot of hours has been cited as a symptom of Affluenza, but I do that because I like what I do (not that I never work a few more hours than I’d actually like to).

Of course, the “passion” argument sucks, because someone could say “I have a passion for driving an obnoxious tank that gets 6 miles a gallon half an hour to and from work down the main arterial road of my city,” and that’s not cool. I guess if you’re concerned about it, ask me, and I will tell you whether you should make your purchase or not. I’ll get this all sorted out some day into a solid argument, but until then, just be careful.

A truly fascinating art project related to this from right here in Nebraska: Obsessive Consumption.

Sidethought: I wonder if our economy would just collapse if everyone were magically cured of Affluenza.

Sustainable Print Design

August 02, 2004

There are very few resources on sustainable print design, but Print Design and Environmental Responsibility from the AIGA Design Business and Ethics Series is a good start.

After reading it, the outlook for sustainable print design in America looks pretty bleak – not that personal experience has indicated otherwise. I asked my printer the other day if he takes special measures towards minimizing his company’s impact on the environment, and his response, with a confused look on his face, was “well, we recycle?” I’ll have to get him a copy of this manual – maybe to be responsible, I’ll just send him a PDF.

I’m also considering making the manual the subject of my book club one of these months. That, or/and Cradle to Cradle.

Some of My Favorite Jan Tschichold Quotes

August 01, 2004

From Form of the Book: Essays on the Morality of Good Design

Today, good taste is often erroneously rejected as old fashioned because the ordinary man, seeking approval of his so-called personality, prefers to follow the dictates of his own peculiar style rather than submit to any objective criterion of taste.

Here’s another:

Since typography appertains to each and all, it leaves no room for revolutionary changes. We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.

Reiterating the previous idea:

…the typographer is chained more than any other artist by the unalterable word…

You can find these great thoughts, and more, in the essay Clay in a Potter’s Hand.

De Stijl Five of Clubs

June 28, 2004

Here is my one card for AIGA Nebraska’s Design The Hand You’re Dealt. It’s a somewhat De Stijl inspired five of clubs. It’s a simple design derived from a varied scale, in which everything is in proportion to the length of each side divided by the aspect ratio. For example, the cards are 8″ by 12″, so the aspect ratio is 1:1.5, so the varied scale is 12″, 8″, 5.33″, 3.55″, etc.. Each side of all of the elements on this card are one of these lengths, and many of them are the same aspect ratio. There’s still alot that’s arbitrary about the design, I’m sure, but at least I can pretend there isn’t.

P.S. I am obsessed with proportions, ever since reading The Elements of Typographic Style.

CAUTION: Inverted Chairs

June 26, 2004

I saw this odd scene on my way into the UNO Library today. Browsing through the design book section there, I happened to run into Design of Warning Labels and Instructions. If I get around to reading it, I’ll be sure to tell you about it.

Pride and Prejudice

May 31, 2004

Tonight I am going to watch the second half of Pride and Prejudice. It is based on the book by Jane Austen, which I recently completed reading. I have been on this kick the last couple of years of trying to catch up on all of the classics I didn’t read in High School (I get most of the books for very cheap at the Public Library’s Book Sales, or at estate sales). Unlike The Grapes of Wrath, seeing this movie after reading the book is far from a disappointment. The actors they chose are absolutely perfect, and the dialogue is word-for-word from the book. The only downfall is that altogether it is five hours long (much shorter than reading the book, however). By the way, it’s a great story.

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