Subscribe to blog updates via email »
Love Your Work, Episode 32 – Stop A/B Testing
A/B testing is a really hot topic in entrepreneurship. Fortunately, I think people have started to come to their senses with it. It’s not that it doesn’t work if you really know what you’re doing, but it can really lead you astray when you are early on in a project.
I’ve heard Ramit Sethi mention recently that he wasn’t really A/B testing until he was at about $1 million revenue. I recently heard Noah Kagan say “almost nobody should be A/B testing.”
In this article – originally here on kadavy.net – I share my experiment with A/A testing, and some of the misleading “results” I discovered.
Subscribe to Love Your Work
WP Engine: Save mental energy managing your WordPress site with easy-to-use DIY features from WP Engine’s managed WordPress hosting. Visit wpengine.com/loveyourwork for up to 4 months free.
ActiveCampaign: Want to maximize your email marketing? You should try ActiveCampaign. I switched last year from MailChimp and I LOVE it. With email marketing, marketing automation, AND a sales CRM – it’s a powerful, intuitive, and complete platform. Claim your 14-day free trial of ActiveCampaign at activecampaign.com/loveyourwork
Audible: Choose from over 180,000 audiobooks on any subject you can imagine. Claim your free audiobook at https://kadavy.net/audible
Listen to the show
- Listen in iTunes >>
- Download as an MP3 by right-clicking here and choosing “save as.”
- RSS feed for Love Your Work
Thinking of writing a book?
(for a limited time)