Subscribe to blog updates via email »

Some of My Favorite Jan Tschichold Quotes

August 01 2004 – 01:54pm

From Form of the Book: Essays on the Morality of Good Design

Today, good taste is often erroneously rejected as old fashioned because the ordinary man, seeking approval of his so-called personality, prefers to follow the dictates of his own peculiar style rather than submit to any objective criterion of taste.

Here’s another:

Build your 100-word writing habit with my free email course. Click here to sign up »

Since typography appertains to each and all, it leaves no room for revolutionary changes. We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.

Reiterating the previous idea:

…the typographer is chained more than any other artist by the unalterable word…

You can find these great thoughts, and more, in the essay Clay in a Potter’s Hand.

This post is filed under Books, Design.