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Some of My Favorite Jan Tschichold Quotes
From Form of the Book: Essays on the Morality of Good Design
Today, good taste is often erroneously rejected as old fashioned because the ordinary man, seeking approval of his so-called personality, prefers to follow the dictates of his own peculiar style rather than submit to any objective criterion of taste.
Since typography appertains to each and all, it leaves no room for revolutionary changes. We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.
Reiterating the previous idea:
…the typographer is chained more than any other artist by the unalterable word…
You can find these great thoughts, and more, in the essay Clay in a Potter’s Hand.
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