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LM: #258: Ante up attention

April 08 2024 – 10:00am

Being busy doesn’t mean you can’t create. In fact, it can be an asset.

The more you have to do, the more there are little moments throughout your day that can lead to big breakthroughs.

If you pay attention to your thoughts, you’ll notice lots of little ideas. It’s easy to tell them to go away so you can focus on what you’re doing. That you don’t have the time to pursue them.

But all it takes is to jot them down. If not in the moment, when you have a moment.

Most won’t be worth much, but the more you do this, the more ideas will come. If you ignore all these thoughts they’ll get buried in your subconscious and will be harder to notice.

But occasionally, an idea will stick with you. You might not have the time and energy to pursue your full vision, but maybe a smaller version of that vision.

In this way, you’re placing small bets with your attention. Once in a while, a bet will hit it big.

Attention pays.

Aphorism: “Salvation often lies not in the writer’s style but in some odd fact he or she was able to discover.” —William Zinsser

Cool: I do not yet have a Tom Bihn backpack but damn, they are well-designed.

P.S. In my conversation with Dr. Robert Maurer, he talked about how small steps lead to big ideas.

P.P.S. Thank you to Kyle Campbell for having me on the Da Vinci’s Discourse podcast, to talk about how I’ve sold 100,000 books.

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