Subscribe to blog updates via email »

Maneesh Sethi: Upgrade Humanity. (Can blockchain & cryptocurrency end the eyeball economy?) – Love Your Work, Episode 117

March 19 2018 – 07:30am

maneesh sethiI’m very glad to have my friend Maneesh Sethi back on the show. You first heard Maneesh way back on episode 13. Maneesh is the founder of Pavlok.

Pavlok started out as a wearable device that shocks you out of breaking bad habits. You may have heard me talk about using Pavlok to break my Facebook habit. It’s very effective, because being shocked is not pleasant.

But what really excites me about what Maneesh is doing is he has a much larger mission. He says he wants Pavlok to “upgrade humanity.” He wants to use technology to change behavior for the better.

The broken economics of technology products

The ill effects and broken economics of technology is a topic I’ve talked about often. I dreamt of a “behavioral revolution” wherein technology might change behavior for the better, back on episode 22.

But, I lamented that the economics were broken, something I debated with Nir Eyal, who is author of Hooked: How to Build Habit-Forming Products back on episode 21.

Silicon Valley’s ideas for how to fix technology

Now here’s where I go on a long aside, and I might sound a little more angry than usual, but I think it’s important.

Three years now after I first wrote about the behavioral revolution, there’s starting to be buzz in the mainstream media about the ill effects of technology. I think the most recent election and the rise of fake news made people take notice, and they’re starting to get it.

There was a recent piece in the New York Times, “Early Facebook and Google Employees Form Coalition to Fight What They Built,” wherein many Silicon Valley elites are featured, talking about their “union of concerned experts called ‘Center for Humane Technology.'”

Truthfully, I didn’t read the whole article. Their mission is noble, but my general understanding of the topic is that they believe there should be a sort of designer’s “code of ethics,” that product designers would somehow magically follow. I say this because I’ve long been familiar with the work of Tristan Harris, who is the founder of the Center for Humane Technology. Tristan used to be an in-house ethicist at Google.

I did invite Tristan to be on the podcast a couple of years ago. There was talk of him coming on, but I think it eventually fell through the cracks for him. He’s obviously had no problem finding more press exposure, with this New York Times piece.

He was even on Sam Harris’s podcast, so you can listen to that one if you want to learn more.

I don’t have anything to add to that conversation, though I was annoyed that the conversation was entirely focused on this idea of ethics, and there was no talk of the economics that force the hands of tech companies and the people who work at them.

Fix the economics of digital distraction

I believe ethics can only take you so far. As long as there are big companies that answer to shareholders, what is profitable will be what gets done. The larger an organization becomes, the less you can rely upon the consciences of the individual actors.

I shouldn’t be surprised that the Silicon Valley elite are calling attention to themselves over the very problems they created, and coming up with what I think are hamfisted solutions for those problems.

After all, those of us with a conscience refused to do the damage in the first place. I left Silicon Valley more than ten years ago. It would be revisionist to say it was because of the damage technology was going to do.

I didn’t know precisely where technology would lead, but I did know that after being involved in the initial excitement of the Web 2.0 movement, which was all about using technology to connect people, my work in tech felt increasingly without purpose nor positive impact. I talked more about these feelings in episode 16, entitled Earn it.

So, if the Silicon Valley elite had been able to detect the vacuousness of the companies they were building, if their hunger for meaning had been stronger than their hunger for wealth, they wouldn’t be in the positions they are in. And since they ended up in these positions through this blindness, they’re coming up with these inelegant solutions.

No, I don’t think ethics will solve the problems of tech. I think the economics need to be fixed. As long as it is profitable to build products that divide us and affect our emotional and physical health, those are the products that are going to be made.

Blockchain may fix the broken economics of technology

But a shining star of hope has emerged, and that is blockchain technology.

Blockchain technology may enable what is good for us to become profitable.

I’ve talked about blockchain technology and its potential to fix these economics. I discussed it with Steemit CEO Ned Scott on episode 46, and have shared my experiences with earning from my writing in my Steemit tutorial on episode 110.

By the way, a Bloomberg columnist reached out to me based upon that Steemit tutorial. I was quoted in a Bloomberg article “Websites That Pay Users With Blockchain Aim to Disrupt Facebook.”

My quote:

I feel like I’m in the Stone Age when I’m on Facebook or Twitter. They have no value without what you’re contributing to them. If Facebook doesn’t respond to this, things can change very quickly. They should be very concerned.

I explain a little more what I mean by that in my Steemit tutorial on episode 110. To sum it up: Blockchain platforms like Steemit are a community garden. Facebook is digital sharecropping.

I’m being a little harsh, and I even detect in myself some sour grapes here. There is some value to ethics, and I’m glad awareness is growing. I just think much better solutions are right under the noses of these powerful people. I can’t tell you how annoying it is to me that Medium, for example, is holding onto this subscription model when the blockchain is right there.

Can Maneesh Sethi upgrade humanity with the blockchain?

So, enter Maneesh Sethi, and why I’m so glad that he is in the world. Maneesh is trying to incentivize good behavior with the blockchain. You can earn “volts” on the Pavlok mobile app, for tracking your sleep, doing a gratitude journal, or building pretty much any habit you wish.

As you’ll hear in this conversation, Maneesh quietly built volts on the blockchain way back in 2014. His users have been earning volts, with no value, ever since. He tells me volts will actually be released as a cryptocurrency sometime later this year, meaning people could actually earn money building good habits and breaking bad habits. And also that the volts that they’ve already earned may suddenly become valuable. It’s an attempt to fix the broken economics of technology.

It’s huge, and exciting and I can’t wait to see if it works.

This conversation is long, and rambly, like this intro, and we interrupt each other a lot. But, I love talking with Maneesh so I left it mostly unedited. Hopefully you appreciate some of the tangents we go on.

Join the Patreon for (new) bonus content!

I've been adding lots of new content to Patreon. Join the Patreon »


Skillshare: An online learning community with over 18,000 classes in design, business and more. Get two months of unlimited premium access – for only 99¢! Go to

Subscribe to Love Your Work

Overcast Apple Stitcher RSS

Listen to the Maneesh Sethi Interview

Theme music: Dorena “At Sea”, from the album About Everything And More. By Arrangement with Deep Elm Records. Listen on Spotify »

Thinking of
writing a book?

How to Write a Book cover
Download your FREE copy of How to Write a Book »

(for a limited time)

This post is filed under Love Your Work Podcast.